I was still in high school when I started getting headhunted by conversion optimization agencies, but as an entrepreneur first, starting my own company was much more attractive in my eyes.
That is why I created my own conversion optimization agency and am now helping million-dollar SaaS companies grow through my optimization process.
My company's growing and the demand is constantly increasing, so recently I've been looking at adding other conversion experts to my team.
And that made me think... What are the top traits of a kickass conversion optimizer? What to look for?
If you've been looking for someone to help you increase your conversions, it might be something you've been wondering too...
Then you're at the right place - in this video you're going to discover the top 5 traits to look for when hiring a conversion expert.
(and make sure to stay until the end of the video for number 5... which in my opinion, is the most important)
1. Great optimizers focus on the process
They understand that conversion optimization is not about applying tactics and copying case studies, but that it’s a cycle similar to the lean startup process (Build, Measure, Learn).For CRO, that would be Research, Prioritize, Test, Learn, Repeat. It's definitely hard work, but if you're serious about generating results and growing your business, there's no shortcut to conversion optimization. The process must be followed.
2. They’re analytical and data-driven…
Great optimizers don't just optimize conversion rates, they pay attention and focus on the other metrics that really matter to the business.They don’t just launch tests one after another either... they start by doing deep, intensive research to find potential problems and leaks on the website, they do their homework.After all, testing is only approximately 20% of the full optimization process.
3. They’re obsessed with details
Conversion optimization has endless amounts of little details throughout the process, and those matter.
Naming conversion of test variations, words being used in qualitative surveys & poll questions, being aware of the potential cognitive biases of your visitors... It's all important!
You need to find an optimizer that gives you peace of mind knowing that everything has been tested, configured, and analyzed properly - leaving nothing behind.After all, you wouldn’t want little things to fall through the cracks, and eventually accumulate, invalidate your tests, and hurt your business in the long term...
4. They only do conversion optimization
Most kickass optimizers only do conversion optimization, and I definitely recommend working with someone who does the same.Full service marketing agencies, full stack marketers or "growth hackers", can run A/B tests... but how can they be true experts at the optimization process when they also take care of social media marketing, email marketing, ppc, and so on?
Favor people who are specialists at one thing rather than average at many things.
5. A true optimizer will try to optimize everything in his/her life
People who are truly made for optimization have a permanent optimization mindset that follows them.
They are continuously trying to optimize their daily routines and processes.
For example, for as long as I can remember, every time I walk to a specific destination, such as when I'm getting my coffee and walking to my office in the morning, my mind tries to calculate the fastest route in real time. Is it better to wait at the crosswalk? To walk in diagonal? To keep walking and cross at the next street light? It might sound ridiculous... but hey, I love optimizing.